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| PRSA Austin - Advancing the Profession and the Professional |
Upcoming Events and Announcements
July
PRSA National Teleseminar - "Go Beyond the Inverted Pyramid: Increase readership with feature-style writing"
Traditional, inverted pyramid-style stories "do not work well with readers" and "do not justify their predominance in today's newspapers," according to a study by the American Society of Newspaper Editors. What's the alternative? The Readership Institute found the feature-style story structure works well with readers, improving the chance the story will be read thoroughly. Learn how you can put this simple structure to use, making your copy easier to write and more interesting to read.
You'll learn how to:
·Avoid bewildering your readers by leaving out an essential paragraph.
·Organize the "muddle in the middle."
·Watch out for five lead devices that could make readers skip your story.
·Leave a lasting impression with a three-step technique for ending with a bang.
·Use three steps for writing more engaging leads.
Instructor:
Ann Wylie, president, Wylie Communications, Inc., works with communicators who want to reach more readers and with organizations that want to get the word out. Ann travels from Hollywood to Helsinki, helping communicators at such organizations as NASA, AT&T and H&R Block reach more readers. In addition to writing and editing, Ann helps organizations launch or revitalize their Web sites and publications, and helps communicators polish their skills and find new inspiration for their work.
Time: Thursday, July 24, 2008
2:00 - 3:00 p.m.
Location: Tocquigny offices - Frost Bank Tower
401 Congress Ave.
17th Floor
Austin, TX 78701
(512) 532-2800
Cost: Members and students: $10
Non-members: $15
RSVP: Space is limited so reserve your spot early.
This is event is filling up fast - register now!
Please send an email to PRSA Austin Chapter at prsa.austin@gmail.com
APR Accreditation Maintenance Credits Approved: 1.0
Don't miss out on our August event. More information coming soon!
August - Happy Hour with AWC and IABC
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Congratulations TPRA Winners!
PRSA Austin Members Win TPRA Silver Spur and Best of Texas Awards
PRSA Austin is proud to recognize chapter members recently presented with Silver Spur and Best of Texas Awards by the Texas Public Relations Association (TPRA).
At TPRA’s annual conference, the association announced the following PRSA Austin members as award winners:
- Elizabeth Christian & Associates, Silver Spur, External Relations, “Lady Bird Johnson Tribute;” and Best of Texas – Silver, Special Writing Project, Exelon Briefing Book, Exelon Nuclear
- Laura Raun Public Relations, Best of Texas – Silver, Newsletter, “Water – the 21st Century Oil,” Texas Water Conservation Association
- TateAustinHahn, Silver Spur, External Relations, Austin’s Mueller Airport Redevelopment
- Texas Hospital Association, Best of Texas – Merit, Annual Report, “A New Day – 2006-07,” THA Annual Report
- Vollmer PR, Silver Spur, Community Relations, “Commute Solutions Month: Catch a Ride in a Sea of Alternatives,” Houston-Galveston Area Council – Commute Solutions; and Best of Texas – Silver, Opinion Article, ASPCA: Town Lake Animal Center Relocation
Congratulations!
The 2008 Silver Spur/Best of Texas Awards is sponsored by TPRA and the Austin, Central Texas, Dallas, Fort Worth, Houston, and San Antonio chapters of the Public Relations Society of America (PRSA). It is the only statewide public relations contest in Texas.
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We Need You!
The PRSA Austin chapter leadership is currently recruiting volunteers for several committees and Board positions. Opportunities include:
Programs committee
Awards committee
Bylaws Chair
Accreditation (APR) Chair
Ethics Chair
Contact Becky Squires at bsquires5905@earthlink.net, chapter administrator, if you are interested in getting involved, or chat with a Board member at the next chapter event for more information!
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Created on 02/04/2003 10:24 AM by admin
Updated on 07/18/2008 09:28 AM by eshaw
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