FAQ: What is the APR Accreditation?

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What is the APR Accreditation?

Accreditation in Public Relations is a voluntary certification program for public relations professionals, administered by the Universal Accreditation Board.

Members of participating organizations who are involved in the professional practice of public relations, or in the teaching or administration of public relations courses in an accredited college or university.

Also, non-members who belong to member organizations of the North American Public Relations Council (NAPRC) and who meet the same requirements as Members are eligible. Please contact PRSA Headquarters for details.

The fee is $385. Several of UAB’s participating organizations offer their members a rebate for a portion of the examination fee as a member benefit. Check with your organization’s APR chair for details on the rebate. Accreditation maintenance is required of participating organization members Accredited after January 1, 1998, and of PRSA members Accredited after January 1, 1993. Accredited non-members must pay an annual maintenance fee of $225.

Every three years, participating organization members Accredited after January 1, 1998, and PRSA members Accredited after January 1, 1993 must accumulate the required number of points in continuing education, professionalism or service categories as part of the Maintenance of Accreditation Program. This further strengthens the value of the APR credential and keeps professionals actively involved in the currents of the public relations profession.

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