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PRSA Austin February Luncheon

How to Win Media Hits in 2021: The State of the Media Landscape

Featuring Cision's Kristen Sala, Senior Director of U.S. Media Research and Digital Content Support

If you have tried to pitch media a story in the last year, even the last few months, then you know how difficult it has become to get a response. Even if your story is the best pitch angle you've ever had, it seems what garners reactions from reporters nowadays is entirely different than a pre-COVID-19 world. How do we pitch effectively today? What tools do we need to utilize to get the response we need for our clients? How do we reach journalists who are working from home without a phone number to call? Are DMs and LinkedIn connections really the new ways? Has media relations become secondary to your overall PR strategy? Register now for the answers to these important questions as our industry continues to evolve. 

We are excited to connect you to an expert who can speak to the challenges we are facing in our current news climate. Hear from Kristen Sala who serves as the Senior Director of US Media Research and Digital Content Support at Cision, the nation's largest media and influencer database. Kristen offers a unique perspective and what makes the media tick as a she is responsible for updating the US media database and a former journalist. She has nearly two decades of experience in Media Research and the media industry, having worked as part of Cision’s media research team since 2007. She interfaces with media daily at her job to make sure PR pros have the tools they need. 

Grab your lunch and join us for this exciting virtual discussion on Thursday, February 18 with Kristen Sala at Cision as she shares the best practices for media relations amidst a challenging news climate. 

About Our Speaker

Kristen Sala

Kristen Sala

Kristen Sala serves as the Senior Director, US Media Research and Digital Content Support at Cision, where she leads the teams responsible for updating the US media database and mapping digital content. She has nearly two decades of experience in Media Research and the media industry, having worked as part of Cision’s media research team since 2007. Prior to this, she worked as a reporter and photographer at a few Chicagoland community newspapers.

 

Event Details

What: PRSA February Luncheon - VIRTUAL (Zoom details to be provided upon confirmation) 

Date: Thursday, February 18, 2021

Time: 12 to 1 p.m. CT

Cost: Non-member/Guest: $10 | Member and PRSSA Students: FREE

Registration: REGISTER NOW!