Join PRSA Austin and AAF Austin on Tuesday, May 14, for a dynamic panel on data and storytelling. Our panelists from the advertising and communication industry will join our guest speaker Tony Cheevers from Researchscape to discuss:
- Finding the story in the data
- What Communicators and marketers are doing right (based on our research) and where they miss the mark
- Representativity and audience segmentation
- Collecting valid data
Content marketers, publicists, and lead-generation specialists are increasingly turning to survey research to generate credible data to support their storytelling and to entice prospects. Business leaders need feedback from customers to make key decisions. Register today to learn more about how data can inform your storytelling.
WHEN: Tuesday, May 14, 2024, 5:30 p.m. to 7:30 p.m.
WHERE: Vuka North Loop, 5540 N. Lamar Blvd, Austin, TX 78751
Our Panelists:
 Guest Speaker: Tony Cheevers started his career as a sales and marketing leader at global brands like Virgin Atlantic Airlines, KLM Royal Dutch Airlines and Schlumberger SEMA.
In the advertising world, he played a significant part in the U.S. Army’s "Be All You Can Be" campaign receiving a letter of commendation from the U.S. Department of Defense. He also worked on the "What’s Your Priority" campaign for the U.S. Postal Service, which pushed Priority Mail ahead of other overnight package delivery companies for the first time.
For the past 10 years, as head of Customer Success for Researchscape International, Tony has been focused on collaborating with public relations, communications, marketing and other leaders to tell better, more engaging stories with data.
 Talan Tyminski, Senior VP at Austin-based PR firm Mach 1 Group, specializes in crisis communication and public affairs, with extensive experience in both public and private sectors, including leadership in the Texas Workforce Commission's COVID-19 crisis response. Recognized nationally as a rising star in PR, she holds a Bachelor's in Political Science and Economics from Bradley University, a Master's in Communication Studies from Texas State University, and is an alumna of the University of Texas at Austin's Lyndon B. Johnson Women's Campaign School. Actively engaged in various organizations supporting women and minority businesses in Austin, she serves on the City of Austin's advisory committee for minority-owned, women-owned, and small business enterprises.
 Chris Boyle, Senior Director, Data & Insights at Hero Digital
Chris is an advocate for a data-centric approach within marketing and customer experience optimization, avoiding the reliance on guesswork. With over a decade of seasoned expertise garnered from traditional advertising agencies such as Omnicom, Publicis, and WPP, Chris has cultivated an acute understanding of the pivotal role data plays in driving digital performance.
In his tenure across various marketing science and analytics roles, and time at Hero Digital, Chris has learned the indispensable nature of measurement frameworks and strategies as the cornerstone for effecting meaningful change. While leading a team of analytics professionals, he has leveraged the use of testing, ROI analytics, and meticulous customer journey funnel analysis to create value for his customers, spearheading informed decision making that drives client success.
DETAILS: FREE to register for PRSA Austin Chapter Members and Students // $25 for Non-members and Chapter Prospects
Free for AAF Members (with registration code)
(Registration required and includes drinks + heavy appetizers)
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